February 13, 2017
The newest batch of winners dispensed secrets and tips for Lopez Achievement Awards (LAA) success to their fellow employees during the 4th LAA Winners’ Summit held at Rockwell Business Center on January 27, 2017.
Lopez Group chairman emeritus Oscar M. Lopez (OML), in his inspirational message, underscored the importance of the summit.
OML said: “In listening to our winners’ stories, in being able to ask them how they found success, we learn from them, we get to know them better and we begin to believe that we, too, can be winners.
“Never rest on your laurels. Rather, do make it a habit to be LAA winners,” he ended.
Presenting their winning entries in the Customer Focus category were Sierra Borlongan, head of content for ABSCBN’s Digital Media Division (DMD), and Odilio Maddatu, senior manager for corporate planning of First Philec.
Chairman emeritus Oscar M. Lopez, ABS-CBN chairman Eugenio Lopez III and KCFI president Rina Lopez-Bautista, LAA program director Ben Liboro, ABSCBN DMD head Donald Lim and LAA program manager Ross Hamo
‘So kilig’
Borlongan said they were “so proud, honored and kilig” to have been recognized on their first attempt to join the LAA via their entry OTWOLista.com: Creating an Addicting After-Show Habit. Their winning entry primarily addressed the opportunity and need for an online engagement platform right after every show for the diehard OTWOL fans. OTWOLista. com happens to be a first for the network and for the country.
For his part, Maddatu shared how addressing “customer pain points” via dependability, reliability and anticipating the customer’s needs allowed First Philec to increase their market share with Meralco to as much as 98%; this was despite the latter’s 70% cap on suppliers as well as the impact of the divestment of the Lopez Group’s stake in Meralco in 2009 which brought First Philec’s share of Meralco’s transformer needs down to its lowest at 58% in 2013.
The second round of presentations, for the Public Responsibility category, was led by Programa Genio program director Maricar Estole, Knowledge Channel Foundation Inc. director for operations Edric Calma and Energy Development Corporation (EDC) CSR head Tracy Peralta.
Their teams’ winning entries were Empowering the Youth through Education with a Heart, Psychological First Aid: Mental Wellness for Educators, and Mainstreaming Threatened Philippine Tree Species through the Binhi Tree for the Future Project, respectively.
Cameramen reinvented
Ariel Fulgado shared that it was in 2015 when ABSCBN’s Digital News Gathering (DNG) group started maximizing the potentials and cost-effectiveness of the portable transmission system upon the initiative of DNG head Val Cuenca. As a result, 80% of cameramen have successfully reinvented themselves into DNG specialists. Likewise, as an offshoot, deployment was cut down to only two DND specialists compared to what used to be a seven-person technical team for every live news report or event. Fulgado also shared that a drone control and technology course is being offered in ABS-CBN University. Digital News Gathering’s Shoot-Edit-Transmit and Drone Technology by ABSCBN Digital News Gathering Specialists won in the Operations Management category.
‘Salamat Dok’ segment
Executive producer Roberto Esguerra, whose team won for Salamat Dok: The Doctor is Out...Caring and Curing the Hopeless in the Corporate Image- building category, recalled how the “Doctor is Out” started as a segment of “Salamat Dok.” Together with ABS-CBN’s doctors and partners, they started visiting the homes of very sick and poor Filipinos in 2015 in addition to serving as many as 200 walk-in patients on the show.
The Business Management category winners—Changing the Landscape of Philippine Television with the Launch of ABS-CBN TVplus, OTWOL ACHIEVED!: The 360 Multi-Platform Synergy of On the Wings of Love and Profit with Every Play: ABS-CBN’s YouTube Monetization Strategy— were presented by DTT head Chinky Alcedo with DTT Marketing head Sharon Tanganco, creative manager Ma. Regina Amigo and Digital Media Services head Dennis Lim, respectively.
With ABS-CBN now lording it over the country’s digital space, the sharing of best practices, titled “The Digital Imperatives” by DMD head Donald Lim understandably had the attendees listening in rapt attention.
Unsung Heroes
After Unsung Heroes Zaldy Naguit, Sheila Estabillo, Mercy Servida and Angge Lee were introduced, Naguit and Estabillo expressed their personal gratitude for their awards. They also shared their award with their respective teams and bosses as well as with the hardworking, dedicated and passionate employees of the Lopez Group
LAA program manager Ross Hamo presided over the soft launch of the 2017 LAA. He urged the attendees to help replicate best practices in Lopez Group companies and aid in identifying and nominating achievers to the 2017 LAA as well as the Unsung Heroes category.
In his closing remarks, program director Benjamin K. Liboro encouraged nominators to “keep trying and keep up the good work.”
“We will do our best to make sure that those who deserve to be recognized as winners are so recognized, but also that all the other nominees feel that they are special.”
Liboro added that the LAA team looked forward to receiving a lot more nominations in 2017, even as the 2016 LAA cycle registered a record number of entries.
Alexa Cancio of EDC and Hazel Velasco of First Philippine Holdings Corporation were the summit hosts.
Sierra Borlongan, Odilio Maddatu, Maricar Estole, Edric Calma and Tracy Peralta
Ariel Fulgado, Roberto Esguerra, Sharon Tanganco, Ma. Regina Amigo and Dennis Lim
